I don't like the way it's held in that pic. Tre Walker was the best at holding that thing. Maybe since he's on the staff he can teach these guys a thing or two about holding a 4x4.
That's because Tre Walker was the first one to write FAMILY on the block. It was part of something the team did internally and then the AD ran with it, kind of like how they did with the 16 goals.
Yes, and it's fine. Internally it means something. I think it can be significant for a group of 120+ guys and help them come together. There is nothing wrong with that.
I don't mind the marketing of these things, but they lose some of the meaning when spread out over a bunch of moron fans. It becomes cliche.
But still, I'm fine with it.