IMHO, football and men's basketball have always been the cash cows of athletics. The money is huge now, but that still hasn't changed. I know that the notion of big time college athletes being amateurs is largely a farce, but it's still the system that makes college athletics for all the athletes work. It's the same system that essentially makes high school athletics work, at least in larger schools. I'm still mostly fine with this system, even with the legit issues like KK mentioned.