Holy cow, this may be the lowest this thread has ever been.
I am very terrible and getting value for my points, and while I do care, I hate putting much effort into it and usually take the easiest path. However, I may be taking a lot of points type trip and am willing to do a bit of work if its worth it. I've never used Chase URs to book American before and I understand that I can transfer the URs to BA/Avios to book. That doesn't seem too hard, but I don't have a BA account, but that doesn't seem too hard either. So my question. How much better is getting a BA/Avios account, then transferring URs to that account, and then booking through BA is it than just booking my trip on the Chase portal? I'm sure it varies, but does Chase really screw you and its worth it by a lot to open a British Airways/Avios account?
TIA for any help