First of all, passranch's hyper anal tendencies about AMP links is just so super weird and plays exclusively to an engineering mindset. I'm sure he's boring the hell out of someone in a conference call right now and probably wrecking a deal for one of his sales teams while he's at it and/or sitting there like a clod injecting no insight or expertise. I digress.
I just read through Roku's Privacy Policy and doesn't read any different than any other privacy policy of thousands upon thousands of content and telecommunications services providers. It's just part and parcel of doing business in the modern world in the Year of our Flying Spaghetti Monster 2023. Apple also uses your personal content and hides behind the highly broad and yet still cryptic "We only use your personal information when we have a valid legal basis to do so" . . . in international mega corp parlance that's an 18 lane super highway of saying that we can do whatever we want with it as long as it doesn't break the law.