Rokus are great for users that are eager to sell all their personal data (for the privilege of using shitty second class streaming stick technology cheaply) to giant Chinese data mining operations.
Same folks that have no qualms with clicking on and sharing AMP links on message boards I guess. 
I am definitely team IC on this one. AppleTV is the only streaming device I would feel comfortable using.
(I have heard that people really love the Nvidia Shield too...but it uses the same android backend that fire stick/chromecast devices uses which...kinda sketchy IMO)
Passranch I have to ask, do you have a flip phone or straight talk. They already have all your info 
This is an expected response, and it is true that an online life is subject to data mining...it is unavoidable. But some devices are much much worse than others in regards to what they do with your data.
According to this report, AppleTV is the only device that earned a Pass rating when it comes to data privacy.
https://iapp.org/media/pdf/resource_center/privacy_of_streaming_apps_and_devices_watching_tv_that_watches_us.pdf"Apple says they don't sell users' data to third parties, don't display targeted advertisements, and don't track users on other apps and services across the internet."
"Roku says they sell users' data to third parties, target users with advertisements, and track users on other apps and services across the internet."
For some, or maybe even most, that doesn't matter. But to me at least, that's worth the extra $80 or so in price to not have my data sold to third parties. Even if Apple is lying through their teeth (which they probably aren't) and they do sell my data, it still has by far the best UI and hardware on the market today, so my experience is better and that's worth it.
Roku says they sell users' data to third parties, target users with advertisements, and track users on other apps and services across the internet.