I think I really agree with their metaphorical logic here, which is, I think, that the best way to wake a sleeping giant is to allow that giant to be trampled by a bunch of other giants and some really big, Marfan Syndrome-type people or maybe some offensive linemen-sized individuals. Even if the giant is lacerated or heavily bruised in the process of being roused, he will be capable of accomplishing a great deal more than a sleeping giant - to a lesser extent against other giants but to a greater extent against Marfan Syndrome-type people and certainly offensive lineman-sized entities - due to his being a fully awake giant.