It was speculation to think that the stock was going to $0, it was very speculative to come in as a short when short interest was 140% of the outstanding stock. Obviously, the company isn't worth what the price is now, but the holiday season is its best quarter and it isn't like the thing was Hertz. It was actually a deep value play kind of like AMC, ironically the kind of stock Buffet and Benjamin Graham used to love.
But GME with that much short interest and so few shares outstanding, was ripe for the picking and a bunch of people made money. I definitely think some people will lose money from here, but retail people are not the group of people that have really lost money right now.