Best thing Manhattan could do is support the crap out of this, market the crap out of this, and turn it into the midwest vs or Mardi Gras. 1. Sell permits for bars to open early/stay open later, 2. charge the eff out of everything, 3. profit.
I mean, every little KS town is trying to find a way to bring tourists in but Manhattan has the tourists and wants them the eff out.....
The tax rev of that day has to be insane.