Yeah and no one has or will do that because it's illogical.
Athletic departments don't want their money going to athletes. I feel like maybe I'm missing a point or something because this is obvious. If athletic departments wanted to share their money with athletes, they wouldn't have been forced by politicians to offer NIL. If athletic departments wanted to share their money with athletes to open up the free market, they would just make athletes employees then the rich schools could actually and above the table pay their athletes more than everyone else, instead of doing some weird end around the same rules they themselves created.
I know I've made this point before but if you're Shamrock Trading or Carl and Mary Ice, is your money better spent on slapping your name on the stadium and in doing so get all of the access to the facilities, players, and coaches you want, or do you want to give that to a four star freshman who does nothing for your business and very well may leave at the end of the year because they're behind a junior on the depth chart?
Miami's done it, and by Miami doing it I mean that Miami players are getting paid by a fan/supporter, and so other schools will want it happening at their schools too in order to not be competitively disadvantaged. And it will snowball.
Athletic departments don't want to share their money with athletes. But now this has happened and they'll have to adapt. It's not going to bust their budget if a donor shifts $500 of a large donation to an athlete, or better yet, gives an additional $500 to an athlete. But if that $500 to an athlete gets an athlete to a school or gets them to stay at a school or inspires them to play better and that school wins, that school will ultimately make money off that donor having given $500 to an athlete.
If Shamrock Trading and the Ices are sponsoring the stuff they do for ROI, then yeah, they're not the people who will pay the whole football team to tweet. I suspect they're doing it for some combination of wanting to support KSU, tax deductions, prestige and perks, more so than ROI but whatever. On the other hand, there's people who are diehard fans that will, now that it's allowed, just want to do whatever absurd deal is required to fit in these rules to entice the best players to come and stay at KSU so that KSU wins more games.
I'd much rather have given money to Daniel Sams than to KSU. We could've had him tweet to promote an online art installation by renowned painter steve dave.
