I think it would be neat if it's true. There probably is some value in it, but $50 million annually in replays?
I guess if the Big 12 started putting conference themed programming on it like a daily or weekly highlight program or broadcasting rights to non-revenue sports or stuff that we typically tend to syndicate (i.e. basketball games on ESPN+), then maybe it makes the money work.
I'm interested in this because it's finding ways to make money on every scrap of video you have laying around. If it's true, these guys really can squeeze water out of a rock in terms of generating revenue streams.