And to expand further, what we're doing with K-StateHD.tv is actually way ahead of the curve. I know that it's not huge now, but for much bigger schools, programs, professional teams, etc., is the future of the medium, as we move to a streaming future, the distribution of your content directly from the team/organization as opposed to the team/organization selling it through a middle man?
LHN, YES, etc. are kind of the future, but they're just cable channels now. Does a consumer want to pay 9.99 a month for their team only as opposed to paying 19.99 for sports and teams they don't care about to watch a couple of games a month for a team they care about? Would they rather have access to Texas, Royals, Chiefs, etc. specific content for less money?
I realize that future is most likely less profitable than the current model, so the incentive to go there isn't high, but as people cut more and more from their entertainment bills, and what you watch becomes more customized to what you want, is that where teams will need to ultimately go to salvage what customers really want?