What I think people either forget or don't understand is that if you go to 14 teams and reduce the conference schedule to eight games, you can carve up the divisions in such a way that Texas and Oklahoma would have to play teams like Cincy and Memphis once a decade, if that.
Look at it this way...
West: Texas, Tech, OU, OSU, KU, KSU, BYU
East: Baylor, TCU, Houston, Iowa State, Memphis, Cincy, WVU
That's six teams Texas plays right now (as they've played BYU in the non-con recently). Create a cross divisional rival for Texas (Baylor) and OU (WVU) that are acceptable based on competition/brand/tradition, and then all you have to do is squeeze in one more game a year against a team that they are good to play.
Then they get one more non-conference game that they can use to schedule Notre Dame, Tennessee, or whatever. Texas, with a fourth OOC game, has a greater ability to get more live content for the LHN.
If you're KSU, and we have that schedule plus a cross-division rival (ISU) that is protected every year, our schedule will barely change.
Work with Fox to consolidate all of the Tier 3 rights for anyone not named Texas, and you get enough content for your network with strong carriage in big markets. And Tier 3 networks are carried by basketball, for the most part, and this will be a tremendous basketball conference. Also, don't forget, any Texas road game in conference, in all sports, will be owned by our T3 network. LHN only has content to their home games.
I mean, I get how it looks on the surface, but there are ways you can make it work. Which is why I'm sure we're entertaining the idea.