I would guess K-State was counting on Mizzou bringing some additional fans yesterday, rather than them sucking and their fans being more interested in staying home and doing meth while listening to the game on their transistor radios. Probably why you didn't see tiered pricing for this or games like the OU game.
The ticket office strategy is getting better. 5 years ago it was worse than it is now. They're finally using some seating area pricing differentiation.
$20 versus $40 or $50 makes a big difference when you're looking at a family of 4 or 5 going to a game. They should take that crappy end section away from the students, and sell those and the upper deck end section at a lower price.
The upper deck overall is OK and gives a nice view, but it does feel pretty isolated from the rest of the stadium. Wonder if that will improve with the expansion of the west side/pressbox.