The same company makes all of these video boards, daktronics. The video board components are virtually the same, high school, college, or pro even their baseball boards have similar components, see the board at The K. Every school has a ton of signage on their video boards, the ads are the primarily purpose of the boards, to generate additional signage and ad revenue, hayseed. Have you been to another stadium outside of Manhattan, KS?
I've been to games in every stadium in the Big XII except for A&M, Tech and BU. The most notable videoboards were Austin, Norman, Lincoln, and Lawrence (b/c I was there 4 days ago).
Oddly, I don't remember any of the video boards dedicating 33% of the screen to the scoreboard (score, time, down and distance, etc.). Even on replays, the video is reduced to 66% of the entire screen.
Well, forgive me for asking, but why the eff do we have a massive board if we only show vide replays on a portion of it?
We've got plenty of room for zip-tied advertisements along our field level gate