Yea, after you buy the DVD's, they will go through about 4 more insentives. The first one being a package that includes pull-up bar, 3 tension cords, P90X drink mix, and something else that I don't remember ($200 value for $100).
The pull up bar is $60 w/o shipping and tax if you buy it alone. Seems like a heavy-duty and better quality bar than what I've seen at stores.