Furthering the theme of making the most of what is probably a really shitty situation, I have identified a few facts that may help introduce this new coach and build some understanding.
First, guess what the North Dakota state bird is? I crap you not, it's a rough ridin' meadowlark! How about that, that's our god damn bird too!
His school is in Fargo, which is the state's largest city. I have been there, and I can tell you that it's a crap hole. It's the same size as Topeka, and nearly identical in every way, AND Topeka isn't that far from Manhattan. So, when the coach get's home sick for crap chain restaurants and disenfranchised overweight white people, he need only get in the ol' Dodge and head down I70. Point: He will be at ease, and able to focus on covering the spread against Oklahoma and Texas.
The Fargo airport has 2 daily direct flights to Texas (Dallas), and Manhattan (a city of half the population of Fargo) has 3 direct flights to Texas (Dallas) everyday. So, our new coach will have 50% more commercial flights to the area in which he must recruit. Again, same, but different!