Just to add to the point about round robin scheduling, look at how much the Pac 12 stock has risen since they input north and south divisions. Even if a round robin lends to more exciting football games week to week, it definitely does negatively affect perception of the conference.
snyder 1.0 was able to schedule four crap non-con teams and beat the tar out of ku, isu, mizzou and get to seven wins every year. then it's just a matter of catching the good or better teams at home, or drawing the crap teams from the south (baylor was awful, okla st and texas tech were alternatively mediocre, and A&M was nothing special either).
the 2011 k-state team that went 10-3 was listed as an underdog NINE times. the year before, they were dogs six times. this year k-state has been an underdog in every league game and will have a few more coin flip games coming in.
in the early 2000s, k-state teams that were the same (or possibly worse) than the klein years were listed as favorites every game, in all but one game, or in all but two games. and they weren't just favorites, but overwhelming favorites. it was so so
so much easier.
k-state has been listed as underdogs in 34 of 57 league games since snyder's return and is 34-23 in big 12 play despite being the lesser team more often than not. k-state has been a double digit underdog in 21 percent of all league games since '09, including the Baylor game yesterday.
the mini run pulled off by snyder 2.0 will never be duplicated as long as the big 12 continues on in its current format.