bowl records (outside of CFP) are pretty much meaningless
I think it matters for the following year from a perception stand point.
To a certain extent. It won't hurt Oklahoma, it will help Baylor, and no one else would be affected in a meaningful way.
Flip all the scores in the big 12 games and the big 12 looks like boss studs and I pretty much guarantee you that we'd have teams ranked next year that really shouldn't be.
yeah, but high enough to push the CFP needle? maybe OSU could have been.
I think it drives/shapes perception early which to me becomes tough to shake/change as the season wears on. That said, brand name teams don't have to worry about crap. But if OU wins and is in the Natty and then everyone else just destroys their opponent, I think the conference would have more momentum (i.e. the last thing people remember when they go do their preseason polls).
that being said, with most conferences going towards having to play a p5 in the non-con, teams/conferences might be more easily judged moving forward.