Regardless of what some on here feel about BOTC, it has eaten into their share. It will never truly compete because there is no access to a recruiting database, but it does get hundreds of thousands of visits each month.
The site doesn't always get the same level of interviews, but that is improving. Luke Thompson recently interviewed Ryan Muller via a podcast, and Derek Smith (who now writes for the Junction City paper) had a long form article with multiple players from the 03 team. Snyder has even been interviewed a few times.
I take credit for none of that because I'm associated in name (i.e. avatar) only now, but Fitz does see it as a threat. He has removed links before, and when I had a GPC sub, he removed one of my links and said it was Rivals policy because they viewed SB Nation as a competitor. That was nearly five years ago when we were 90% smaller than we are now.
I'd love nothing more than to eat into his profits, and if the site is even doing that a little bit, I'm incredibly happy.