Sorry to go off topic, but had a beer with a couple of ku alums the other night. They tell me that the big 10 is interested in ku for its basketball program. Their argument is that basketball gets more eyeballs, over the course of a season, than football, due to the higher number of games and multiple games per week. I can understand why they want this to be true, but don't know if it is true.
Earlier in the thread, Dax provided some info on basketball revenue as a % of conference revenue, but it seemed like the NCAA's take on the basketball revenue impaired basketball as being as consistent as a revenue generator as football.
So, is basketball a make or break factor in conference realignment? If so, ku is sitting pretty.