http://www.cleveland.com/osu/index.ssf/2010/05/to_be_big_or_not_to_be_big_ten.htmlCharlie Niebergall / Associated Press
While the impact of any Big Ten expansion on the conference's football product dominates the conversation by fans,
the quality of the available basketball programs -- such as the national power Kansas Jayhawks -- could be a determining factor in who is brought into the Big Ten tent.THE BASKETBALL INFLUENCE
One perhaps underplayed factor in considering expansion candidates are the men's basketball programs.
The Big Ten Network shows about 35 to 40 football games each year, compared to about 105 men's basketball games.Live programming is the lifeblood of any network, and with most of the best football matchups taken by ABC and ESPN, the most high-profile BTN games of the year are often basketball games.While Nebraska, Missouri, Rutgers and Notre Dame were the schools mentioned by one recent radio report as the main targets of the Big Ten, don't dismiss Connecticut, Syracuse and Kansas, with their basketball success playing a part.
“TV networks buy content, and sometimes they overpay for content,” CNBC sports business reporter Darren Rovell said. “The Big Ten Network has some nice programming, but let's not kid ourselves. The games are the candy, and basketball is a great content provider.”
Rovell agrees that basketball hasn't been mentioned enough in the expansion discussion. In particular, it could matter in the chase for the New York market, seemingly an obvious goal in Big Ten expansion.
While Rutgers is a larger school, with 26,000 students compared to 16,000 for Connecticut and 12,600 for Syracuse, the Connecticut and Syracuse basketball teams might be the best bets to attract viewers and subscribers in the New York area.