If I am reading the Dodd article right . . .
By 2014, each Big 12 school will be bringing in $34 (give or take) million a year, just off of Tier I/II/Bowls/Playoff. Since Dennis only gave a breakdown in the purest of laymans terms, I'll assume that number includes NCAA payout and non BCS/Major bowls.
So $34 million a year, and that doesn't include Tier III. So at the end of the day, by 2014 most Big 12 schools will either be pushing or surpassing the $40 million mark on total media/bowls/NCAA. In the case of Texas, they'll be pushing the $45 to $50 million dollar mark.