The combined CSA of Cinncy and Louisville is over 3.5 million people, the 21st and 32nd largest CSA's in the United States.
Just a little rational thought for once. Look I know that neither Louisville or Cinncy are the sexiest picks. But you have to start looking at exposure . . . that's lot of TV sets for those 2 schools. Oh, and don't give me some BS about how the states are dominated by Ohio State and Kentucky . . . duh. People inclined to watch college sports, and those are huge college sports areas, will tune in to those games.
I'll have to check with my ITK folks, but I believe Louisville already has plans and is just waiting for the right time to expand their stadium, pushing it past 60K seats. From that perspective, Cinncy is a challange, but their stadium can be expanded, but they'll have some tough decisions to make and will need some "want to" to make it happen. I know Pitt isn't good, but I thought Cinncy had some pretty stout athletes out there.
I have to laugh when I read some of the comments on Texas boards about these kinds of things, because I think to myself that for years they LOVED the SWC with Houston, TCU, Rice and Baylor.