@JimVertuno - Eureka! What's so magic about five years for #Texas and #OU? Big 12 TV deal with ABC/ESPN expires in 2016.
I can't reiterate how much context means here.
Of course they're going to commit for five years. They're committing to crap money that's even crappier for them due to equal revenue sharing.
The Tier 1 deal, if we do this right, will make it worth everyone's while to stay.