Is there any (as much) realignment talk if OU and UT are national title contenders in football? It just seems to me that fanbases/administrators start looking around for collateral reasons for their football program's ass-suckage. Conference affiliation is as good a place to start as any.
If OU is recruiting premiere talent and is contending for titles, they're gonna be plastered all across ESPN and SportsCenter on a daily basis. the money is obviously there already. They just don't like losing to schools like TCU, Baylor, KSU, etc. greener pastures type of thing.