The funniest thing I see from moo folks is how much more money they'll make . . . their biggest complaint is how much more money a couple of Big 12 Schools make and spend on athletics compared to them.
Well, the gap in the Big 10 is $50 million from top to bottom, with several schools still outspending the next tier by $15 to $20 million. Those top tier schools aren't going to sign off on anything dilutes their revenues, so moo will still be at or near the bottom in revenues and spending in the "new" Big 10.