The thing with Nebraska is, their audience isn't split between a couple/few schools. They have a monopoly on NE residents. If you went to UNO, UNK, nowhere, etc. you are Fake Sugar Dick (WARNING, NOT THE REAL SUGAR DICK!) for NU football. Also, there are no casual fans that catch a game from time to time. The entire state (and anyone who grew up in the state before moving away) watch every game beginning to end.