Lawrence is also the current home to the worst major college football program in America that's currently handing out 1000's of free tickets in hopes that people show up for games. At this point ku football is surpassing Toilet Bowl era levels of ineptitude.
The women's track team lost money last year, and the year before, and the year before, and they'll continue to lose money forever. That's why the NCAA National Championship Track Meet got 2 hours of cut up coverage on ESPN2, nobody gives a crap, with an "oh btw the ku women won, cut to commercial" at the end. K-State baseball got 15x's the coverage on ESPN over the same time period.