Probably a few reasons: 1) run into more KU fans than any other fan base and have social interactions with them where one can talk about college sports, such banter can range from friendly to mean-spirited 2) KU as an athletic dept has a lot if interesting story lines: a) currently a very very bad football program who makes somewhat humorous hires b) they have a dominant, nationally discussed basketball program which is making the shift from a 4 year program to a system of one and dones, 3) one can watch a game at their venues within a very short drive, in effect allowing a KSU fan to watch more games live in person.