Following by far the greatest coach in a program's history will no doubt be tough and not a great selling point for KSU. Inheriting a better team, having ridiculously better facilities, better fan support, and paying more money are all in K-State's favor. Maybe they can sell a coach on winning in the 1920s or having a stadium built then or whatever, but in most coaches lifetimes K-State has had the better program.
Our current coach is paid more than their former one. I'm not sure why they think KU has more money for a FB coach than us. Endowment?