We're doing a pretty poor job of promoting games, IMO. I am a pretty big K-State

fan and didn't realize we were playing a Big Monday game until yesterday morning.
Easiest fix: go back to print your own student tickets, set up a ticket exchange sit. Facebook works, and was good for this before season pass style tickets. That way you can give and get your tickets from anyone without worrying if they are going to return it.
You could try connecting your ability / priority for buying iCAT combo packages (or young alumni for graduating students) for the the next year to the number of games you attended, although that would create more of the scan and leave issue that connecting the KU game priority to games attended.