Sure Doug hasn't been X/Oing, but he's been going around the country watching all kinds of basketball for seveal years. Plus its clear he does his homework, watches tons of film, talks to tons of coaches. He knows the game, he could get good people to work with him, and he could get into tons of living rooms.
People are making this a left field hire, but its much less out of left field than most realize. Gottlieb would be great, innovative, and fun for K-State basketball.