That is psychopathic.
Also Target has a catalog? I've been in target circle for years, have kids, and have purchased toys and all kinds of kids crap there. Where is my target catalog? Is all of that completely made up?
It is likely not, Target ads have become incredibly woke in recent times. To the point of being kind of eye-roll-y, maybe it's just a bit of overcompensating, but whatever. I still shop there basically exclusively. Love Target!
But what even is a “woke ad”? Especially for the “don’t see color” crowd, I don’t get how having a black girl playing with a toy is woke.
Yeah, sorry, I may not have used the correct term; I just wanted to use simple buzzwords to keep things light. But to elaborate...
Target is definitely on the forefront of body positive imaging and bucking the heteronormative trend in their advertisements though. It's probably overall healthier for consumers to see models that look more like themselves so that's a big hooray...
...however, one of the biggest things that advertisers use to sell their crap is impossibly beautiful people doing the coolest things ever to inspire the rest of us slugs to buy their crap. We see that their product is being used by these beautiful people and we decide unconditionally that all we need to do is buy those things and we can be just as happy/healthy/good looking as the people in the ads.
Advertising is at its root designed to make us feel like crap about our lives (or to create a problem that we don't otherwise know we have) just so they can sell their crap to us. I mean, look at the ad for the new Apple Watch Ultra:
I'll be damned if I see that and don't think that I immediately need an $800 watch like right now. Because if I had that watch I would be climbing Everest and whatnot first thing.
But Target doesn't really do that. It's both to the company's credit and I would imagine it hurts their bottom line at least a little all at the same time. So it's a wash for me. But then again I both hate and try as hard as I can to avoid/ignore advertising at all times.
So getting back to the TexAgs slug...I'm sure he's just another brain dead slob that is so conditioned to seeing ads that openly mock him for being who he is and also provide a little bit of titillation to give himself a little bit of hope that there might be a path to being fulfilled some day, that when he sees an ad promoting the mundane he is deeply and emotionally offended. I don't really blame him, he's simply a victim of a lifetime of conditioning to expect things to be a certain way and when that worldview is challenged he is shook. That's all.
