Slim Jim is over the top, but I bet the drink is pretty good. Mountain Dew has always had pretty great/aggressive marketing and business partnerships.
They have two special sodas that are delicious and only available at Yum! restaurants. Baja Blast, which by itself keeps me going back to Taco Bell. I also recently discovered the deliciousness that is Mountain Dew Sweet Lightening, a peach flavored soda only available at KFC.
Related note, the demographic aim of their marketing campaigns is lol. When a lot of us were kids Dew was aimed at Xtreme sports types and seen as hip and edgy. I think this came with a redesign. Well, the other day I heard a Dew radio spot that was all about the outdoors and fishing/hunting and how dudes that love that stuff are all about the Dew.
I irl lol’d.
Edit: as far as marketing is concerned I forgot all about Mountain Dew Game Fuel. Is it for gamers? People who play sports? Why not both!