Did you guys know that in football, K-State has pumped more bowl revenue (the money that's given back to the conference after the participating team gets their cut) back into the Big 12 than ku, mu, Iowa State, OSU, Baylor, Tech and A&M. (remember when K-State went to it's 6 "overage" payout bowl games, the participating team from the Big 12 got about half the money it does now).
That's why I LOL a little when people talk about K-State riding on the conference coat tails.