No Hassle Groceries was designed to serve as a large-scale fundraising engine for Manhattan-based philanthropy. To this end, we will perpetually donate 50% of our gross profit to various K-State departments. This is a permanent policy, and one that goes for any future stores, too.
See, this is where he's going wrong. You can't donate 50% of your gross and expect to stay in business. That is unless you're totally cleaning house and your profit margins are off the chart. If he wants to donate 50% of his NET, that's doable, it just means less money for him. I like the dude's enthusiasm but maybe he should take some business courses. Or just get a clue.
