I am going to be cheering hard for all the Big 12 teams against the non-conference. I want us to knock off USC, Auburn, and Miami. Doubt it will happen, but it will be awesome if it did. I am a pure Big 12 fan until the conference schedule starts.
Back when we were concerned with our strength of schedule (cupcake OOC games and the fact that even if we went undefeated and UCLA hadn't lost, we would have been shut out of the NCG, etc) I always rooted for all the teams in the Big XII in every game not involving us. Once conference games started I rooted for the teams on our schedule, especially the ranked teams. It makes sense that the better the conference we play in is, the more respect that is reflected in our ranking. Now, I just want ku to lose every game, Nebraska to lose enough games to shut up the corn nation, teams like OSU, Baylor, ISU, T A+M, and OU to have good enough seasons that a win over them is still a good win.