another southwest fan here. people who bitch about "the cattle call" thing are very weak minded. seems pretty simple to me to check in, look at my boarding pass on my phone, see A#, and walk onto the plane in that order. i'm guessing that "gooch" never learned the alphabet or how to count to 60 and therefore struggles with the process.
fwiw, if anyone else decides to bash southwest airlines on my message board, you're getting your ass kicked.