They have not had to weather an organized, focused, and sustained social media-driven effort to discourage casual/walk-up fan type support, for starters. This will at least make the front office very uncomfortable. BITB has been baiting for something for several weeks but can't lead it and burn access bridges. Sounds very willing to talk about some kind of organized fan discontent for hours though.
Bud Selig and MLB doesn't give 2 shits.