From the Boot Hill website regarding their current vodka:
Nose: Sweet and spicy that gives way to a dense, creamy smell.
Neat: Malty and soft right up front, with a blast of black pepper heat right in the middle. Quickly finishes off clean on the palate.
On the Rocks: The initial cream flavors deepens, with a soft, malty flavor spreading across the entire palate. Peppery notes dissipate, but linger on the end.
I guess the pepper would be fine in a bloody, but who the hell wants to have a vodka soda and be blasted with black pepper?