The best way to make meaningful progress is to meet people where they are. 0-10 urine beers total would be ideal, but let’s face it folks that a (crack)pipe dream. Let’s focus instead on harm reduction. Like this year let’s aim for only 9 out of every 10 bottles being urine beers, then next time it’s 8 of 10, so on and so forth. You can’t turn around the titanic on a dime, is the over-arching allegory, I suppose is what I’m saying.