wow WTF was that?
It's a commercial for apparel company "Grunt Style" that was made to air during the Super Bowl (but was pulled by the company because they felt it would have been too financially risky for them to go through with it):
[youtube]https://www.youtube.com/watch?v=M_wLPcH1_WA[/youtube]
Rudy just clipped the company name off the end. I can only imagine the crap storm of controversy had it actually aired. Probably similar to the WaPo ad but in the other direction.