If that is true, Alex should have put on his big boy pants and not suited up.
You can't possibly think that's how it works. It is up to the coaches and medical staff to protect players from themselves and the culture of football. This is true for pros and it's damn true for amateurs. Football has a culture that doesn't even allow Tom Brady to pull himself with a concussion and you expect a guy who's spent his entire time in college as a back up to pull himself? Come on sdk.
Of course there is pressure for him to play. Of course Bill and KSU benefit from pressuring players to play. That is mumped and I am not a fan of that at all.
Alex, alone, is able to make a decision about his long term health and life. If he believes risking brain injuries (knee injuries for Jesse, etc) by suiting up for QB at KSU is something he wants to do. That is on him. Same is true for Jesse. Same is true for CK. Etc.
Old enough to vote, old enough to die, old enough to decide whether risking injury to play a game is what he wants to do.