i don't think we'll see in stadium beer sales anytime soon because they don't want a bunch of drunk idiots spilling beer on little kids, which i don't blame them #family. are they missing out on a lot of revenue, obviously. i think they're perfectly fine with selling out the games and then calling it a day from there. if the oklahoma game was a 5-1 or 6-0 Cats team, there would have been more people in at the start of the 2nd half, so again, i don't think it's a big deal