247 is as old as goEMAW, it's just changed form and have had different partnerships along the way.
Fitz's change to 247 was simply a financial one. They wanted to beef up their team sites and offered a better deal. Other than getting a bigger cut of subs, it wasn't a great decision. He could have had the lions share of this business on on3 right now, but now he's second best and doesn't have the means to grow the GPC to be #1 again.
The KSO guys left for on3 because Yahoo continues to not devote resources to rivals and all on3 snapped up all the good national recruiting guys from rivals.
Rivals will stick around but will be a ghost town, certainly for K-State. As much as I like Mason, I'm not paying $100 a year for that. Their renewal rate is going to be atrocious.