On the subject of: "How important is college basketball?":
Stewart Mandel ?@slmandel
Why are there so many bowls? Overnight ratings from Sat: New Mexico Bowl (ESPN): 1.9. Butler upsets No. 1 Indiana (CBS): 1.5.

To be fair, the New Mexico Bowl kicked ass.
Yeah, but I had no idea IU/Butler were even playing. I was actually watching the FCS playoffs, and I saw how close the game was on Twitter, so I switched over in OT.
I'm very much an outlier on this site, but I generally only watch KSU and select Big 12 basketball games before January. After that, I'll watch games from other conferences. Until then, I'm pretty much dedicated football.
So, I guess there are probably a lot of other people like me.