What is interesting about FOX that the landthieves post doesn't mention is that in August they're turning FUEL network into their own 24/7 national sports network. The edge have over CBS & NBC are the leagues and conferences they have rights deals to. If the Big 10 leaves ESPN they will obviously end here, frankly its inevitable. I don't think CBS or NBC has the wherewithal to challenge Disney, FOX certainly does.
You're absolutely right. This article confirms what you're saying (except it's not Fuel; it's Speed).
http://www.sportsbusinessdaily.com/Journal/Issues/2012/11/26/Media/FoxSports1.aspx"Fox Sports 1" is an interesting concept. It's basically their way of taking all of the spotlight stuff on the regional networks and putting on the national showcase platform. Rumor has it that they plan on doing a rival version of "College Game Day", hence why they brought Erin Andrews over in the first place. If people are getting all uppity about Erin Andrews on Fox, get used to it because they brought her over to be the face of CFB on Fox's platforms. (I realize it's not you, but I'm telling everyone else to pipe down about it.)
Because Fox owns all of our cable rights (and we're the only conference that has that distinction), and the Pac-12 has to hold some of that content back for the Pac-12 Network, the Big 12 will become the de facto conference on Fox. On any given weekend, we could have games on Fox, Fox Sports 1, FX, and FSN. But to fill all of those channels, you need more quality games that will draw a national audience, and that's where Florida State and Miami come in.
When people talk about eyeballs and markets, they're talking about conferences that have networks that function on a subscriber-based business model. That's why the Big Ten did what they did. That's why the SEC did what they did. That's why both will probably take another pair between them.
But eyeballs and markets don't matter to us. All of our games are going to be on national platforms. And if you have national platforms, you need national brands. Texas, Oklahoma, Florida State, Miami, and to a certain extent, West Virginia. The rest of the teams in the conference play some pretty good football too, and in any given year, KSU, OSU, TCU, Baylor, etc. will probably be a team worth following. There will be more than enough quality content for them to get their money's worth.
The other thing that Fox has been subtly doing is buying up T3 rights for the various schools. Oklahoma State, Texas Tech, TCU, Baylor, and KSU have all reached similar agreements with Fox for basketball and non-revenue sports. Fox also created the "Sooner Sports TV" package which is just a bigger version of what we all signed. So, Fox has their tentacles in our conference at the broadcast, cable, and regional levels. Which is awesome because they have a distribution mechanism at all levels with considerable bandwidth, and we couldn't ask for a better partner to maximize our exposure at all levels.
This is a good example of how it will help us in basketball as well:
http://www.big12sports.com/ViewArticle.dbml?DB_LANG=C&ATCLID=205683379&DB_OEM_ID=10410