It's like that episode of Saved by the Bell when Rich Belding's (Big 12) hot brother, Rod Belding (the SEC) gets involved with the school and offers to take the students (A&M) white water rafting for Spring Break. Turns out though, that Rod was all talk and no real substance. Rod liked flirting with the idea of the students liking them, but he and Richard knew that he was probably never going white water rafting with them.
Turns out, on the night before the big trip, Rod skipped town because of an airline stewardess (the SEC's Curent Situation) who, according to him was "a 10." Nevertheless, Richard decided that, although he had a worse hairline than his brother, and was generally a little lamer, he was going to take the kids white water rafting and make the best of it. The kids accepted their old principal and went on the trip with him, happily.
I like to think that while on the trip, the kids went on to remain in the conference for another 50 years, and they especially looked out for Maxwell Nerdstrom (KSU) who went on to hire a Brent Venables and went to a Cotton Bowl every 4 or 5 years.