The conference needs to sanction them with additional loss of rides, recruiting off campus etc. etc.
Of course knowing Baylor, they'll just violate all that as well.
They're a rogue athletic program, a total throwback to the old SWC days. All major schools use athletics to pump up their enrollment, applications etc. etc. But this is clearly a case of a private school letting athletics run wild to pump up the enrollment of a school that costs $52K a year to attend.