I really think there should be a conference mandate they at least make and effort and, you know, put some money into the program or face the cut in conference dollars. Football is the big feedbag for conference schools and here's KU putting no cash into that rat hole of a stadium and paying their coach the salary of a glorified assistant.
It's like when the Yankee et al complained the Glass family was pocketing all the money large market teams where forced to pay and doing nothing to improve the on-the-field product. It was only when that grumbling got loud enough did Glass hire Moore and start making an effort.